From consumer goods to consumer technologies, we create packaging that break through the clutter, communicates benefits and amplifies product values. Packaging is about communication—to communicate brand and product value in totally new, yet immediately familiar ways.
We capture the essence of a brand or product and bring it to life according to the suitable nature of the product. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile packaging design.
What differentiates your product are differences you can communicate. We believe that thoughtful information architecture lays the groundwork for a differentiated, eye-catching and effective packaging design. We perform a thorough audit of existing and anticipated content, which we use to map out the most logical and versatile structure for your product packaging.
These are not differentiators; these are a mental list shoppers consider to help them identify which products fit their primary baseline qualifications. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into a competitive advantage.
A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers, and make intelligent decisions about how to grow your brand.