Canada 150 Sub-Brand
Town of Richmond Hill
Print and Digital Campaigns
Using Design To Celebrate 150th Anniversary of Canada
2017 marks the 150th anniversary of Confederation and this is a chance to celebrate and reflect on Canada's history, look ahead towards the future and embark on an exciting new chapter for the country.
The core issue that needed to be resolved in the branding was to respect the heritage of the Town of Richmond Hill and balance that with a contemporary identity to reflect York Region's third most populous municipality.
A strategic branding—Identity system, print templates, signage, website header and Social Media templates—that not only celebrates the diversity of Canada but encouraged members of the community to celebrate Canada's past, present, and future.
Many activities were planned for the community to participate in and commemorate this milestone. Here's how Richmond Hill celebrated Canada 150 with the help of this identity system:
Richmond Hill First Night
Richmond Hill Santa Clause Parade
Richmond Hill Farmers Market
Richmond Hill Tastes of the Hill Multicultural Festival
Community Murals Project
Richmond Hill Ribfest
Richmond Hill Blooms
Richmond Hill Canada Day
Street Banner Contest
Sports Hall of Fame Exhibit
Celebrating Canadian Musicians at the Richmond Hill Centre for the Performing Arts
Take a look behind the cover
Take a look inside Canada 150 Brand Guidelines book.
Entries were encouraged to demonstrate this theme by incorporating one or more of the following priorities:
- Diversity and inclusion in the building of common interests and relationships
- Supporting efforts towards reconciliation of Indigenous and Non-Indigenous Canadians
- Engaging and inspiring youth to carry forward the legacy of Canada 150
- Connecting Canadians with nature and raising environmental awareness
Top 20 artworks got selected and were on display throughout downtown Richmond Hill.