Toronto-based Brand Strategy Design Consultancy Clients – AMP STUDIO

Canada 150 Sub-Brand

Town of Richmond Hill

Project Scope:

  • Strategy

  • Branding—Identity Design

  • Print and Digital Campaigns


Design is not just what it looks like and feels like. Design is how it works.
— Steve Jobs


Using Design To Celebrate 150th Anniversary of Canada  

2017 marks the 150th anniversary of Confederation and this is a chance to celebrate and reflect on Canada's history, look ahead towards the future and embark on an exciting new chapter for the country.


The core issue that needed to be resolved in the branding was to respect the heritage of the Town of Richmond Hill and balance that with a contemporary identity to reflect York Region's third most populous municipality.


A strategic branding—Identity system, print templates, signage, website header and Social Media templates—that not only celebrates the diversity of Canada but encouraged members of the community to celebrate Canada's past, present, and future.





Many activities were planned for the community to participate in and commemorate this milestone. Here's how Richmond Hill celebrated Canada 150 with the help of this identity system:

  • Richmond Hill First Night

  • Richmond Hill Santa Clause Parade

  • Richmond Hill Farmers Market

  • Richmond Hill Tastes of the Hill Multicultural Festival

  • Community Murals Project

  • Richmond Hill Ribfest

  • Richmond Hill Blooms

  • Richmond Hill Canada Day

  • Street Banner Contest

  • Sports Hall of Fame Exhibit

  • Celebrating Canadian Musicians at the Richmond Hill Centre for the Performing Arts 



Poster Mock-Up Vol 1-2.jpg


Take a look behind the cover

Take a look inside Canada 150 Brand Guidelines book.




Street Banner Contest

The Richmond Hill Street Banner Contest is a celebration of the 150th anniversary of Canadian Confederation. The theme for the Richmond Hill Street Banner contest was "Past, Present, and Future." This theme encouraged members of the community to celebrate Canada's past, present, and future by reflecting on their connection to Richmond Hill, the current strengths of the community and the possibilities for its future.


Entries were encouraged to demonstrate this theme by incorporating one or more of the following priorities:

  • Diversity and inclusion in the building of common interests and relationships
  • Supporting efforts towards reconciliation of Indigenous and Non-Indigenous Canadians
  • Engaging and inspiring youth to carry forward the legacy of Canada 150
  • Connecting Canadians with nature and raising environmental awareness

Top 20 artworks got selected and were on display throughout downtown Richmond Hill.

 Toronto Branding Design Consultancy agency – Canada 150 Official Branding – Street Banner Design in downtown Richmond Hill, Ontario

You can visit the online gallery of The Town Richmond Hill to have a look at all the selected submissions.



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