Born to Rise
A completely new brand experience
Detox Plus is a Toronto-based beverage company founded on a simple premise—to create all natural premium detox beverages that are affordable and accessible to all, without compromising on experience or quality. Their core product is a collection of six all natural, vegan, gluten and sugar-free, GMO-free and truly organic beverages; Berry, Willow, Chicory, Mint, Orange, and Rose.
Design and implementing a completely new and unique brand experience across every customer interaction. From packaging to online presence.
We were commissioned to create a complete strategic branding—corporate identity system and environmental design, packaging experience and an e-commerce website that would communicate their unique proposition and help establish them as the new face of the organic beverage industry.
Detox Plus sells directly to their consumers through an e-commerce website, avoiding retail markup, advertising spends and the need for expensive physical stores. The products come as part of a monthly subscription service and customers can choose from six different flavors.
The identity leverages the language of "contrast design" as a way to reflect the benefits and the journey of detoxification. Combining that with the language of "minimalism" enabled us to communicate the use of simple ingredients. Making it accessible and appealing to a broad audience.
This design also formed a clear and future-proof structure, allowing the brand to build and introduce future products without the need for repackaging or extensive marketing and storytelling.
We wanted to create a visual identity that was a genuine reflection of what Detox Plus represented. A community that celebrates natural, organic and healthy lifestyle without compromising quality.
UX & UI Design
Designing user experiences that delight is a difficult task. It takes a highly skilled team of experts: user experience strategists, user interface designers, copywriters, photographers, and engineers. Bornite assembled a team of specialist to craft and optimize the Detox Plus user experience.
Detox Plus Consumer Branding & Packaging
Detox Plus Inc.
Consumer Branding & Packaging Design
Web & Social Media Presence