AMP UP YOUR BUSINESS
 
Detox_Matte Metal-Photoshoot_Subs Box_June 2018_V1.jpg
 

Detox Plus Branding and Packaging Design

Detox Plus Inc.

Project Scope:

  • Strategy

  • Branding

  • Packaging

  • Web and Social Media Presence


 

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
— Scott Bedbury

 

Detox Plus is a Toronto-based beverage company founded on a simple premise—to create all natural premium detox beverages that are affordable and accessible to all, without compromising on experience or quality. Their core product is a collection of six all natural, vegan, gluten and sugar-free, GMO-free and truly organic beverages; Berry, Willow, Chicory, Mint, Orange, and Rose.


CHALLENGE

Guaranteeing the freshness of the beverage at the same time as maintaining brand values with the constant backdrop of environmental responsibility, ergonomics, consumer experience and commercial feasibility.

OUTCOME

We were commissioned to create a complete strategic branding—corporate identity system and environmental design, packaging experience and an e-commerce website that would communicate their unique proposition and help establish them as the new face of the organic beverage industry.


 

 

 
Detox_Matte Metal-Photoshoot_Steps_June 2018_V1.jpg
 
 
 

B2C Strategy

DetoxPlus sells directly to their consumers through an e-commerce website, avoiding retail markup, advertising spends and the need for expensive physical stores. The products come as part of a monthly subscription service and customers can choose from six different flavors.

 
 
 

 

portrait-of-a-smiling-young-woman-PHV29LS.jpg
 
 

Brand Ideology

The brand leverages the visual language of "contrast design" as a way to simultaneously communicate the benefits and value of the beverage and premium quality.

Leveraging the visual language of "simplicity" to reference both modern luxury and deliciously premium goods. This enabled us to communicate the exceptional quality at the heart of the product whilst making it accessible and appealing to a wider audience.

The default aesthetic also created a blank canvas on which to build future collections, allowing the brand to let the rich typographic content come to the fore.

 
 
 

Packaging Positioning

The packaging has not been a mere wrapping for years, but a real instrument of marketing to identify and give value to the product. It is a way to create a direct relationship with the consumer by getting his full attention.

The packaging system is a physical extension of the brand and designed to further reinforce Detox Plus’ ideology as a beverage maker. By avoiding the double boxing, and designing for a singular purpose we were able to markedly reduce packaging costs and waste without compromising the customer experience.

 
 

 

Detox_Matte Metal-Photoshoot_Mint Glasses_June 2018_V1.jpg
 
 

Corporate Identity

We wanted to create a visual identity that was a genuine reflection of what Detox Plus represented. A community that celebrates natural, organic and healthy lifestyle without compromising quality.

 
 
 
 
 
 
 
1.jpg
 
 

UX & UI Design

Designing user experiences that delight is a difficult task. It takes a highly skilled team of experts: user experience strategists, user interface designers, copywriters, photographers, and engineers. Bornite assembled a team of specialist to craft and optimize the Detox Plus user experience.

 
 
 Toronto branding design consultancy – Detox Plus E commerce Web Responsive Design – Desktop and mobile interface, Home
 Toronto branding design consultancy – Detox Plus E commerce Web Responsive Design – Desktop and mobile interface, Home view 2
 Toronto branding design consultancy – Detox Plus E commerce Web Responsive Design – Desktop and mobile interface, Blog
 Toronto branding design consultancy – Detox Plus E commerce Web Responsive Design – Desktop and mobile interface, your cart page
 Toronto branding design consultancy – Detox Plus E commerce Web Responsive Design – Desktop and mobile interface, Checkout page
 
 
 
 
 
 

Detox_Matte Metal-Photoshoot_Office_June 2018_V1.jpg
 
 

 
 

Ready to Talk?

 
 

 

You may also like

Prime Stones

Re-branding

Blue Reality Experience

Branding & Digital Presence

Canada 150

Sub-branding

Toronto City GUide

UX & UI Design